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7 Dec 2022

Double award win for the Love Scotland podcast

The National Trust for Scotland is celebrating two award wins for its Love Scotland podcast at the prestigious Professional Publishing Association (PPA) Awards this year in Edinburgh.

The Trust, alongside its content strategy agency Think, collected the coveted ‘Podcast of the Year’ and ‘Brand Extension of the Year’ awards at this year’s ceremony, held at Dynamic Earth in Edinburgh. This is the second consecutive year that the Trust has won the ‘Brand Extension of the Year’ title, having scooped the award for its At home with the Trust series of talks in 2021.

Feedback from the judges was overwhelmingly positive, and the ‘Podcast of the Year’ was praised by judges as, ‘world class. It is slick, informative and ambitious, and demonstrates a high level of knowledge and passion’. Judges’ comments for the ‘Brand Extension of the Year’ award were equally encouraging: ‘its interesting content, engaging storytelling, and impressive performance making it a true extension to the brand portfolio’.

The Love Scotland podcast, presented by the Trust’s president Jackie Bird and now in its fourth series, focuses on the work of the charity and its people who care for Scotland’s natural and cultural heritage. It gives a glimpse behind the scenes of the Trust as it showcases the wide-ranging work it does to protect Scotland’s heritage for future generations.

National Trust for Scotland President and Love Scotland host Jackie Bird, said: ‘It’s been a joy to bring the Trust’s people and places to a wider audience through the podcast. Podcasting is such an intimate medium that you can take anywhere. It allows the listener to become totally immersed in the fascinating aspects of Scotland’s history, its natural environment and how it can be protected.’

The most recent episodes of the podcast feature Scottish world-record adventurer and veterinary surgeon Cal Major talking about her work to reconnect people with Scotland’s coasts; actor and presenter Alan Cumming discussing where his passion for Scottish history and culture comes from; and actor Sam Heughan on how Outlander has helped to rejuvenate interest in the nation’s past.

John Innes, Executive Director at Think, said: ‘We are delighted that Love Scotland has been recognised at this year’s PPA Scotland Awards, the Oscars of the Scottish publishing industry. We have loved working with host Jackie Bird on the podcast, helping her to tell the stories of the National Trust for Scotland’s amazing people and places.’

Love Scotland is produced for the National Trust for Scotland by Think, with Season 3 co-produced by The Big Light Studio and Season 4 co-produced by Demus Productions.

The PPA Scotland Awards are a celebration of the specialist media businesses and organisations that drive and support the publishing sector in Scotland. The awards highlight the rich and diverse nature of professional publishing, showcasing those who have made a real difference and delivered standout work over the last year across 21 categories.

Listen to the Love Scotland podcast now