What are cookies and pixel tags?

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Cookies are small amounts of data that are created in your web browser's temporary files folder and stored on your device. Cookies enable you to use e-commerce sites and to personalise your experience. This is not harmful. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on the National Trust for Scotland website.

A pixel tag is an invisible tag placed on certain pages of our website but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.


How does the National Trust for Scotland use cookies and pixel tags?

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Cookies tell us which parts of our websites people have visited and give us insights into user behaviour so we can improve our communications and products. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device has visited the website before.

The National Trust for Scotland may work with other companies that may use cookies and pixel tags to collect information regarding your interaction with our websites. This information may be used to serve you National Trust for Scotland advertisements that may be of interest to you when you visit other websites.

We use Google Analytics to analyse the use of the National Trust for Scotland website. Google Analytics data is anonymous and aggregated. This means that it cannot be used to track you in any way or personally identify you.

We also do not, under any circumstances, pass on or sell any data we collect either from Google Analytics or filled-in contact forms.  


Third party cookies on National Trust for Scotland webpages

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We sometimes embed content from social media and other third party websites. These may include YouTube, Vimeo, Twitter, Facebook, Instagram and Soundcloud. As a result, when you visit a page containing such content, you may be presented with cookies from these websites and these third party cookies may track your use of the National Trust for Scotlandwebsite. The National Trust for Scotland does not control the dissemination of these cookies and you should check the relevant third party's website for more information.


Changing cookie preferences

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You can modify your browser settings to decline cookies if you prefer, although this may prevent you from taking full advantage of a website. Each browser version works in a slightly different way, but you generally have the ability to accept all cookies, be notified before accepting a cookie, block or restrict cookies from certain sites, or reject all cookies.