The National Trust for Scotland charity has appointed leading marketing agency, DADA, to carry out a two year integrated campaign for their largest and most ambitious project to date - the new multi million pound Robert Burns Birthplace Museum in Alloway, Ayrshire.

Pitching successfully against tough competition, DADA is appointed to deliver a fully integrated campaign for the museum project, which is due for completion in 2010. Costing in the region of £21 million, the ambitious new ‘Robert Burns Birthplace Museum’ project is set to become one of the UK’s most prestigious and historically rich visitor destinations. This world class attraction is the largest project the National Trust for Scotland has ever undertaken and will epitomize Scotland’s proud heritage, paying homage to the nation's most heroic son – Robert Burns.

Dee McIntosh, Director of Policy and Communications for the National Trust for Scotland said:

“DADA emerged as clear winners in a very intense pitch process and exceeded our brief, which was to create a campaign that would really push the boundaries and help the charity create a legacy which will be there for generations to come.

“We were looking for an agency which could deliver at many levels and bring a dynamic approach to the promotion of a really ambitious and important initiative not just for the Trust but for Scotland. We liked DADA's imagination and confidence and they convinced us they were up for the challenge.”

Oli Norman, Managing Director of DADA added:

“This is a fantastic achievement for DADA – nothing could be more exciting than being involved in such a prestigious project which honours one of Scotland’s cultural icons. Our campaign will deliver clever and highly creative marketing and we cannot wait to get started”.